Business delegation explores opportunities in Yangtze River Delta
Take advantage of the opportunities in China! Discover how Austrian companies expand and operate successfully in the Yangtze River Delta. Get insights into this growing region.

Business delegation explores opportunities in Yangtze River Delta
Companies, especially from Upper Austria, should take advantage of the opportunity to gain a foothold in China, especially in the Yangtze River Delta with cities such as Shanghai and the provinces of Jiangsu, Zhejiang and Anhui. With an area of 258,000 square kilometers, this region is four times larger than Austria and plays an important role in the Chinese economy. Although only about 16 percent of China's population lives there, the delta generates almost a quarter of China's gross domestic product and is responsible for about 37 percent of foreign trade.
Shanghai is considered the financial center of China and attracts many international companies, including around 290 Austrian companies. The future market opportunities in China have also brought Upper Austrian companies onto the scene. One example is the injection molding specialist starlim sterner from Marchtrenk, which has invested heavily in a factory in Nantong. By producing silicone parts on site, logistics costs can be saved and delivery times can be shortened.
Another successful example is Miba from Laakirchen, which has been operating near Shanghai since 2007. The factory in Suzhou produces hundreds of plain bearings every month, which are used in wind turbines, among other things. The expansion of renewable energies such as wind power in China offers great potential for companies operating in this area.
The cooperation between companies in China and Upper Austria is also reflected in the training of apprentices. Mechanical engineer Engel trains Chinese apprentices based on the Austrian model, and the best of them are even allowed to travel to the main factory in Upper Austria. Such cooperation not only strengthens the relationships between the countries, but also the qualifications of young workers.
Overall, China, as a future market, offers many opportunities for companies that are willing to take risks and adapt. Diversifying business activities and being open to new markets can help companies establish themselves successfully in China. With courage, a solid concept and the willingness to act early, companies can take advantage of the opportunities that the Chinese market offers.