Suche
Mein Konto
Web beacons and data protection: How to protect your data online!
Find out everything about the start of construction of the new S-Bahn line in Hesse and the legal aspects of tracking pixels in data protection.
Web beacons and data protection: How to protect your data online!
Today, June 30, 2025, Hessischer Rundfunk provides information about important aspects of data protection, especially in connection with the use of tracking pixels on its websites. The use of these small, invisible graphics serves to statistically analyze users' surfing behavior so that Hessischer Rundfunk can continuously optimize its offerings. However, when implementing this practice, Hessischer Rundfunk makes it clear that users can object to the collection of their data. This is a key aspect of protecting visitor privacy.
The specific tracking pixel technology used in the online offerings consists of 1×1 pixel graphic elements. These are sent from the server to the client and enable log file recording and analysis of websites, apps and emails. Web beacons are characterized by a short loading time and have no visible effect on the display of the content. Despite these advantages, their legal classification is unclear, especially with regard to user consent.
Legal framework
According to Section 25 Paragraph 1 of the TDDDG, tracking pixels are not technically necessary for the operation of a digital service. This means that the exception provision in Section 25 Paragraph 2 is not applicable. When the public IP address is transmitted, it is not considered access according to Section 25 Paragraph 1 as long as it remains necessary for the digital service. The guidance from the German data protection supervisory authorities supports this view and emphasizes that the legally compliant use of tracking pixels is only possible if no personal data is determined.
According to the General Data Protection Regulation (GDPR), the data transmitted by users is considered personal information because it can be directly assigned to a specific person. Digital service providers, including Hessischer Rundfunk, are responsible for data processing and must obtain users' consent before using tracking pixels. Further information about the regulations and options for action can be found on the relevant data protection websites of the authorities.
Management of external content
In addition to the data protection aspects, Hessischer Rundfunk provides information about the options for managing external content. Users have the option to control the display of external content – be it text, images or videos. When this external content is activated, a connection is established with the respective provider, which can also have an impact on data processing. In contrast, if deactivated, this consent can be obtained again on the relevant page.
In summary, it is clear that the use of tracking pixels and the associated data processing are a complex matter. It is crucial for providers to protect their users' data and to provide transparent information about the technologies used and their legal framework. If you would like to find out more about the topic, you can do so on the websites of the Hessischer Rundfunk and the Federal Commissioner for Data Protection and Freedom of Information: Hessian radio and BfDI.