The German trade fair industry continues to recover: leading international trade fairs are returning and over 330 trade fairs are planned for this year. The economy needs industry trade fairs more than ever.

The German trade fair industry continues to recover: leading international trade fairs are returning and over 330 trade fairs are planned for this year. The economy needs industry trade fairs more than ever.

According to a report by www.volksstimme.de, the German trade fair industry continues to recover after the slump during the Corona years. The Association of the German Trade Fair Industry, Auma, announced that more than 330 trade fairs are already planned for this year, which is roughly the same number as in 2023. Around half of them are leading national or international trade fairs. This means that Germany is back to pre-pandemic levels in terms of the number of events.

This positive development is also reflected in the numbers. Last year, at least 180,000 exhibiting companies and 11.5 million visitors took part in trade fairs domestically, which was significantly more than in 2022. Auma chairman Philip Harting expressed the expectation that trade fair organizers will continue to recover in 2024 and emphasized the importance of industry trade fairs for the economy.

For the financial sector, this development represents a potential increase in investment and business opportunities. With the return of leading international trade fairs, the German economy could benefit from increased trading activities and business transactions. This could also help stimulate financial markets and boost overall economic growth.

It gets particularly busy at the beginning of February and throughout March, when around a dozen trade fairs take place at the same time. The increase in trade fair activity could also lead to an increase in jobs in the events and services industries, which could have a positive impact on the employment situation and consumer confidence.

Overall, the recovery of the trade fair industry in Germany suggests that the financial sector and the entire market could benefit from it. This is a positive signal and a promising prospect for 2024.