Financial expert: Importance of trade fairs for corporate marketing and business relationships

Financial expert: Importance of trade fairs for corporate marketing and business relationships

According to a report by www.zeit.de, Economic Development Saxony GmbH (WFS) organized appearances at industrial, technology and food trade fairs for 193 Saxon companies in 2023. Managing director Thomas Horn summarized a successful trade fair year and emphasized the importance of personal exchange and corporate marketing through trade fairs, despite digital formats.

The high number of 75 first-time exhibitors shows the relevance of trade fairs as a tool for acquiring customers and building business. Given this information, it is clear that trade shows still play a significant role in business development and help companies acquire and expand business relationships.

In addition, the WFS emphasizes that participation in joint stands saves small and medium-sized companies time, costs and organizational effort. It is therefore beneficial for SMEs to take part in such events.

For 2024, the WFS plans to present Saxony at GITEX Global and other established trade fairs such as the Green Week and InnoTrans in Berlin, the JEC Composites World in Paris and the Smart City Expo in Barcelona. This planned presence at international trade fairs could have a positive impact on the Free State's global reputation and open up new opportunities for cooperation.