Financial expert criticizes Hertha BSC Investor for switching to insurance instead of fan merchandise

Financial expert criticizes Hertha BSC Investor for switching to insurance instead of fan merchandise

According to a report by www.businessinsider.de, Hertha investor Josh Wander from 777 Partners commented on his vision of commercialization in football. He expects a “new wave of commercialization” and spoke of selling fans insurance instead of sausages and beer in the future. Furthermore, 777 Partners is pursuing the goal of making all of its clubs profitable by next season, even though Hertha BSC recently posted high losses.

These statements potentially represent a change in the approach to marketing football. The idea of ​​selling insurance instead of traditional football stadium snacks could open a new trend in the football industry. For clubs, this could mean opening up additional sources of income and becoming less dependent on traditional merchandising products.

However, it is important to note that such a change could also face resistance from fans accustomed to traditional stadium consumption habits. Implementing such a vision may require a careful and gradual rollout to ensure fan acceptance.

Overall, Josh Wander's statements could usher in a new era of commercialization in football that could transform the industry and consumers. This could give companies in the insurance industry the opportunity to tap into new target groups and strengthen their market position.